MBUG April General Meeting
WEDNESDAY April 8, 2015 – 7:00 to 9:00 pm
Hilltop Park Center
871 Jessie Street, Monterey
FREE to MBUG Members and the General Public
Our April speaker is Emmanuel Rico Horca, business advisor for the Small Business Development Corporation (SBDC). We all recognize the Internet has become a primary channel for distribution of information by businesses, organizations, schools, institutions, bloggers, musicians, politicians, and more. And each entity sets up a website to interface with its audience and get the message across. Among all these various users, non-profit organizations (NPOs) face some special challenges and increasingly rely on their websites for communication, recruitment, fundraising, publicity, and other client services.
Emmanuel Rico Horca specializes in helping groups and businesses maximize the potential of their websites to realize their objectives and will share with us many valuable strategies, including some basic tune-up tips, how to get visible, how to get listed, how to get found, how to get reviewed, and how to get seen. He enjoys helping clients set up business systems and processes that keep their companies on track and moving forward.
Horca, an adjunct faculty member in the College of Business at CSUMB, has an undergraduate degree in mechanical engineering from Santa Clara University and an MBA from Golden Gate University. He has more than ten years hands-on experience in business communications, search engine optimization (SEO), content management (for websites), marketing, and operations management
Prior to joining the SBDC, Horca was senior editor and web content manager for several technology firms in Silicon Valley, including Intuit and RingCentral, where he was responsible for website content and management and recruited and trained an overseas information development team. During five years at CTB/McGraw-Hill in Monterey, he was manager of editing services.
This presentation will be of special interest to all those involved in non-profit organizations or small businesses. For questions in advance and more information, contact Horca at firstname.lastname@example.org.